SEO is extremely complicated because it's audience-specific.
There has been a lot of misunderstanding and confusion when it comes to differencing of optimization of search results targeting Canadian and American audience. The following are the ways on how Canadian SEO differs from American.
The Search Engines
Search engine is considered as the center of focus when it comes to internet searching. Although Google is the primary search engine too for search engine optimizers in Canada and America, the Canadian version of Google is different from the American one because it is Google.Ca and not Google.Com. Furthermore, when it you are performing a search using Google Canada, you will be presented with two options: French and English search; this is not the case with American SEO.
In addition, you have to take in the various cities. American cities are different than Canadian ones (obviously) and this effects local search as well. Take the difference between SEO Markham in Canada in SEO Markham in the US - if you Google both of those, it depends on a number of factors which country will show up.
Language
Search engine optimization is always based on language. The primary language in both Canada and America is English and though it is the primary search language, the spelling is always different. When you are targeting audience of any of the countries, you should be careful on how you spell the words.
Domain names
The top level domain when it comes to search engine optimization is .com and it is considered the oldest domain which stands for commercial. This domain is very popular among Canadian and American search engine optimizers and companies. Canadians have, however, moved away from this and they use .ca to differentiate themselves from Americans. .Ca indicates that the target audience is Canadians and not Americans and in case you want to attract web traffic from Canadians, using .Ca will be helpful.
Cultural differences
Many people from the two countries are online and they search the web daily. There are however many differences when it comes to consumer to search trends, consumer behaviors and keywords. There are a lot of difference on country data and when using targeting Canadian audience, ensure you use Canadian data to determine your keywords and in developing SEO strategies.
Country specific inbound links
It is without doubt that search engine optimization like links. Links are considered as the juice for SEO; it is therefore, important to get inbound links from credible sites. This is very rare for Canadian target audience since the available web directories benefit American sites a lot and have minimum or null value for Canadian websites. Backlinks and sources from the two countries are very different.
Keyword and Local search
Local search is considered as the norm for the two countries and a very common search type. However, there are many cities in Canada and America with similar names such as Ottawa in both America and Canada. It is therefore important to place this at the back of your mine while targeting a certain keyword.
Whereas the foundation of SEO is similar in both America and Canada, you can see from above explanations that there are many ways on how Canadian SEO is different from American SEO. As a result, county-specific SEO exists and global companies that target Canadian market place or American audience should understand the uniqueness in developing their SEO.
There has been a lot of misunderstanding and confusion when it comes to differencing of optimization of search results targeting Canadian and American audience. The following are the ways on how Canadian SEO differs from American.
The Search Engines
Search engine is considered as the center of focus when it comes to internet searching. Although Google is the primary search engine too for search engine optimizers in Canada and America, the Canadian version of Google is different from the American one because it is Google.Ca and not Google.Com. Furthermore, when it you are performing a search using Google Canada, you will be presented with two options: French and English search; this is not the case with American SEO.
In addition, you have to take in the various cities. American cities are different than Canadian ones (obviously) and this effects local search as well. Take the difference between SEO Markham in Canada in SEO Markham in the US - if you Google both of those, it depends on a number of factors which country will show up.
Language
Search engine optimization is always based on language. The primary language in both Canada and America is English and though it is the primary search language, the spelling is always different. When you are targeting audience of any of the countries, you should be careful on how you spell the words.
Domain names
The top level domain when it comes to search engine optimization is .com and it is considered the oldest domain which stands for commercial. This domain is very popular among Canadian and American search engine optimizers and companies. Canadians have, however, moved away from this and they use .ca to differentiate themselves from Americans. .Ca indicates that the target audience is Canadians and not Americans and in case you want to attract web traffic from Canadians, using .Ca will be helpful.
Cultural differences
Many people from the two countries are online and they search the web daily. There are however many differences when it comes to consumer to search trends, consumer behaviors and keywords. There are a lot of difference on country data and when using targeting Canadian audience, ensure you use Canadian data to determine your keywords and in developing SEO strategies.
Country specific inbound links
It is without doubt that search engine optimization like links. Links are considered as the juice for SEO; it is therefore, important to get inbound links from credible sites. This is very rare for Canadian target audience since the available web directories benefit American sites a lot and have minimum or null value for Canadian websites. Backlinks and sources from the two countries are very different.
Keyword and Local search
Local search is considered as the norm for the two countries and a very common search type. However, there are many cities in Canada and America with similar names such as Ottawa in both America and Canada. It is therefore important to place this at the back of your mine while targeting a certain keyword.
Whereas the foundation of SEO is similar in both America and Canada, you can see from above explanations that there are many ways on how Canadian SEO is different from American SEO. As a result, county-specific SEO exists and global companies that target Canadian market place or American audience should understand the uniqueness in developing their SEO.